Archive for November, 2009

Will We Learn Anything from “The Worst Decade Ever?”

November 28th 2009

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I for one will be happy to say goodbye to this dreadful decade. As it comes to a close, I sit here in my home, unemployed, my 13-year old, once-successful and multiple award winning business  started from my home, destroyed by both the dishonesty and greed of unethical advisors and colleagues and a financial meltdown that nobody, not even the economists, could have predicted. And I am not alone. Not by a long shot. The difference is I am willing to be 100% candid about my situation. I have to be, to be able to heal from this mess.

Three years ago we were one of Entrepreneur magazine’s TOP 500 Small Businesses in the Nation. It’s been a brutal fall. It is not my nature to hide behind a failure. I have to learn from it. The lessons are brutal, too.

Small businesses everywhere are bleeding and dying, yet nobody has stepped up to help us. In fact, the phone rings daily with people who were happy to take the risk with us when things were good, but are now feeling entitled and looking to recap all of their investment that we cannot in a million years ever repay.  We have been completely and totally financially destroyed, through no fault of our own. There is nothing left to give.

I am incredulous that some of these concerns think we are acting out of  irresponsibility.  Some are even threatening, harassing and using other illegal tactics. I actually have one person accusing me of still being in business but hiding that fact. Why would anyone do that??? People just aren’t thinking.

None of us wants to be in this situation. We all worked our entire lives to build our companies. We never looked to dodge any responsibility. In fact, we fed the system that has sucked us dry like a hungry animal. Do you not see we would all much rather be working every day, living our passion, employing our trusted people, paying our bills, than going through this hell?

It will be interesting to see what the next few years bring in terms of our economy. If 92% of our economy is based on small business, what then?

This week’s TIME magazine features a great article about the travails of the past decade. We all need to read it and learn. Our tragedies aren’t just financial. They are also tragedies of the human spirit. People need to get a grip on what humanity represents these days. Because if we don’t, then this decade is just a harbinger of more to come.

http://www.time.com/time/photogallery/0,29307,1942749,00.html

I wish everyone Peace of Mind for this coming year. Let’s begin to heal. Let’s be kind to each other. Stop the fighting. Find a compromise that works for all sides. Share the responsibility, and rebuild from this rubble together.

Posted by Patty Soffer under Awards & Business & Economy & Politics & Spirituality & The Collec+ive & The Collective & Uncategorized | No Comments »

Nature, She is a Beauty.

November 11th 2009

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Posted by Patty Soffer under Green & Spirituality & The Collec+ive & The Collective & Uncategorized & Wonders of the World | No Comments »

5 Reasons Creatives Hate Working for You.

November 11th 2009

Article Courtesy Nigel Collins Creative.

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Leading creative people is like herding cats. They sometimes appear to be all over the place, to be mischievous, off in their own worlds, extremely curious and can be a tad hard to manage at times. But your business needs them and they need you, and when you get to understand and know creative people, gain their confidence and respect, then extraordinary things happen.

Unfortunately most leaders don’t take the time to understand that creative people work, behave and think differently, and that in order to utilize their genius you need to provide them with a stimulating and conducive environment. So…here’s 5 mistakes that businesses make which will ensure their creative people will hate working for them.

1. Segregate them.
Creative people love hanging out with other creative people. It’s stimulates them, allows them to bounce ideas around, gives them a sense of camaraderie. So whatever you do, make sure your creative people get to network and hangout with others (within and without your organisation).

2. Same, same, same.
Creative people love variety. They are by nature curious. It’s what creativity is all about… trying new things, exploring new territories, it’s what keeps creative people fresh and inspired. So whatever you do, don’t keep giving them the same brief just because they did a good job last time. Mix it up, challenge them, and keep things interesting.

3. Contain their expertise.
In a recent survey we conducted, one of the key things that kept popping up for creatives was the ability to keep learning new skills. It’s important to allow your creative people to attend courses and seminars or just hang out in other areas with other people and learn how to do different things. And don’t be too concerned if it’s not industry or job related because it all adds and the best inspiration often comes from outside sources.

4. Play the money game.
Listen. One thing I know from experience is that most creative people really love stability of income and although it’s not always their major driver it is important. So you need to pay them well and pay them consistently. If you start playing games financially you’ll only upset things.

5. Act superior.
One thing you can never do with creative people is act superior or above them. Although Creative people understand and appreciate hierarchy and chain of command, what they don’t respect or like is someone who throws their weight around. Creative people are happy knowing someone’s in charge, and knowing what’s required of them, but they also need your respect. So lead them, mentor them, guide them, include them but don’t manage them or boss them about.

Posted by Patty Soffer under Art & Design & Economy & Politics & The Collec+ive & Uncategorized | No Comments »

Evilito

November 8th 2009

With one rare exception, lawyers once again prove to me that they are sub-human. Despicable. Without morals or character.

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Here’s an example.

The perfect economic storm drove me out of business this past summer after 13 strong years of employing up to 40 people at times, paying healthcare, payroll taxes, sales taxes and every other business tax and generally living strictly by the book. I was and still am devastated.

Tonite –on a SUNDAY NIGHT — a piece-of-shit lawyer called me on my HOME PHONE NUMBER, which I have had for nearly 20 years, and when I answered, mumbled something about this being my business number and said he was gonna sue me (for what, I have no clue) and good luck to me.

Then he hung up on me like a prepubescent teenage boy. I called the number back to see what the hell was going on and once again this piece of vermin hung up on me. Jesus. This is a representative of our legal system?? What an ass. What is he, like 12?

In my book, there is absolutely no evil worse than a lawyer. I’ve had it with them. They thrive on suffering and despair. Is it not enough for these bastards that I lost everything I worked for? What do they want from me?

I’ll bet even their mothers hate them.

Good luck to you asshole. Go after the Scott Rothsteins of this world and leave the rest of us alone. You are a true bottom feeder.

Posted by Patty Soffer under Business & Economy & Uncategorized | No Comments »

Ugly. Ugly. Ugly.

November 6th 2009

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I come from the branding and design world, where images are generally sexy, inspiring, artistic, creative, fashionable etc.

This ain’t one of them.

I am part of that statistic. And since I can’t do a damn thing about it right now,  I think I’ll go meet my friends for lunch.

Posted by Patty Soffer under Business & Economy & The Collec+ive & The Collective & This just Sucks | No Comments »

Gawd. Another “Godfather” Wannabe.

November 6th 2009

imagesThere it is again. What’s the deal with scam artists and “The Godfather”?

Fort Lauderdale attorney, er, scam artist and thieving partner Scott Rothstein, who is in a boatload of trouble for purportedly bilking his clients out of hundreds of millions in a Ponzi scheme, is another gutless wonder whose office wall is adorned with a photo of “The Godfather.”

What is the allure? Did these people grow up to think crime was cool? Does it excite their sociopathic natures to bilk people who trusted them out of their life savings?

Of course, in all these pathetic stories, there is always a satisfying dénouement for the victims. Because it is the nature of these rats to take the cheese. Their bloated egos are always their downfall.

Thankfully, they always get what is coming to them.

Posted by Patty Soffer under Business & Politics & The Collec+ive & The Collective & Uncategorized | No Comments »

Vote for Andrea! CNN Hero of the Year!

November 5th 2009

WEST PARK, Florida (CNN) — “We are an army,” says Andrea Ivory of the group gathered with her early on a Saturday morning.

Breast cancer survivor Andrea Ivory is on a mission to educate Florida communities about the disease, one door at a time.

Breast cancer survivor Andrea Ivory is on a mission to educate Florida communities about the disease, one door at a time.

Armed with clipboards, leaflets and high spirits, the energetic Ivory leads them into the neighborhood, where they start knocking on doors. The mood is lighthearted, but their mission is serious: to save lives, one house at a time.

They’re volunteers from the Florida Breast Health Initiative, or FBHI, and they are waging war against breast cancer. It’s an effort started by Ivory, 50, herself a survivor of the disease.

Every weekend in the spring and fall, she and her volunteers — who include college students, senior citizens and suburban moms, all wearing matching T-shirts — fan out across low-income communities in southern Florida, educating women about breast health.

They especially seek out uninsured women age 35 and older, who statistics show are twice as likely to be diagnosed with late-stage breast cancer, and thus more likely to die from the disease.

For Ivory, comparing this work to a battle isn’t overblown.

“The only thing that we have to fight this disease and lower the mortality rate is early detection,” she says. “We are the troops on the front lines.”

Since 2006, Ivory has helped provide more than 500 mammograms to eligible women. Vote now for the CNN Hero of the Year

Ivory herself had always been diligent about getting annual mammograms, but when the breast cancer diagnosis came in 2004, she took it in stride.

“I just knew that it was for a higher purpose,” she recalls.

Ivory says that purpose became clear during her cancer treatment. Reflecting on how lucky she was to have health insurance and to have gotten annual mammograms, she realized that thousands of women without health care were likely falling through the cracks and putting themselves at risk.

“Those women don’t even have a fighting chance,” she says. “The mission became reach[ing] those women.”

Ivory started FBHI to do just that. Her mantra: “Early detection is the best protection.”

The operation runs like clockwork. The first three Saturdays of each month are devoted to outreach — distributing educational materials and signing up women for free mammograms. She and her volunteers have visited nearly 18,000 homes.

“I love knocking on doors,” Ivory says with a smile. “I like to think of us as little pixies spreading breast cancer awareness.”

On the last Saturday of each month, a large mobile mammography van from a partner hospital rolls into the neighborhood, bringing screening technology directly to women who need it.

As they line up around the van, the excitement is palpable. Since many have never had a mammogram, Ivory and her team try to make the experience fun — providing refreshments, smiles and support.

One mammogram recipient said the “convenience factor” of the free screenings made the offer too hard to refuse.

“Ultimately this is the reason we do the work that we do,” says Ivory, “because we want to screen women who would not ordinarily have [the] opportunity.” Video Watch Ivory and her army in action »

Telmilda Ariza, 62, always had health insurance, but after losing her job, her annual mammogram became a financial burden. She smiles when recalling the volunteers’ first visit to her home.

“They knocked on my door and, wow! It was [a] miracle, coming from the sky,” she says. “It’s something I really needed.”

Ariza was so grateful that she started volunteering and knocking on doors herself. Video Watch Ariza describe how she went from recipient to volunteer »

Charlene Thomas, another of Ivory’s regular volunteers, considers herself living proof of the program’s impact. Uninsured, she’d paid for her mammogram out of her own pocket, but when she needed a follow-up, she kept putting it off because it was so expensive.

“I had other priorities. It seems stupid now,” she admits. “But I didn’t think anything was wrong with me.”

She finally asked Ivory for help and FBHI paid for the screening. It led Thomas to a cancer diagnosis and ultimately a mastectomy.

“The fact that I was diagnosed and am cancer free — there’s no way I would’ve done it without the Florida Breast Health Initiative,” says Thomas, who was back knocking on doors three weeks after surgery. “Now I feel more of a sense of urgency. I’m knocking on doors trying to find myself.”

Stories like this only deepen Ivory’s commitment to her cause. For her, every day is a chance to educate women about fighting the disease and Ivory says she’s determined to expand her efforts around Florida and far beyond the boundaries of her state. Video Watch Ivory’s group bring mobile mammography to the neighborhoods »

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“In the future, we want a fleet of mammogram vans. We’d love to do outreaches all over the country,” she says. “No woman needs to die from breast cancer. I can’t be a doctor, but I know I can save a life. Every time I knock on the door, it’s a chance to do that.”

Want to get involved? Check out The Florida Breast Health Initiativeand see how to help.

Posted by Patty Soffer under Awards & Economy & Family & Politics & The Collec+ive & Uncategorized & heroes | No Comments »

Andrea Ivory is a True Hero

November 4th 2009

Everyone needs to go to this link and vote for our friend Andrea Ivory for the CNN Hero of the Year.

http://www.cnn.com/SPECIALS/cnn.heroes/index.html

The Soffer Collective has been very active in raising money for breast cancer research and prevention through our Annual Poster Show.

We were proud to spend time with and be inspired by Andrea, a breast cancer survivor who started a woman-on-the-street grassroots movement in Miami to bring mobile mammograms to neighborhoods where uninsured women live.

She didn’t have to do this. She had a good job and good insurance. Thankfully, she was treated and cured. But she could not stand to sit by and watch the devaluation of those lives without insurance.

Her efforts continue to save countless lives. She is one amazing amazing lady. And Willy, her husband and my longtime friend, hit the jackpot when he found her. Nice work, Willy!

So please! I urge EVERYONE to log onto the CNN site and vote for her. She is one of the true fighter angels in the battle against breast cancer.

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We love you Andrea! GO GET ‘EM!

Posted by Patty Soffer under Uncategorized | No Comments »