People who know me  know I am outspoken, opinionated, excited, positive, a cheerleader, team player and wildly optimistic. All this plus many other annoying qualities.

Mostly, I am a person who cares deeply.

Lately I feel frozen. Unable to speak, care, feel, solve.  Exhausted by rudeness, dishonesty, pressure, callousness,  selfishness, cruelty.

I know with growth comes pain. I have had more than my share these past two years.

But  this is more about a deepening disappointment in those who lack a soul. The cheaters. Liars. Thieves. Swindlers. Parasites. Moochers. Looters. Maligners. Who feel entitled. Without remorse. Acting as though they’ve won something.

I don’t want people like this anywhere near me for any reason. How can I care about people who don’t care about anything?

Yes, I am having a true existential crisis.

I have once again turned to ATLAS SHRUGGED for the fortification this book always gives me.  The book and philosophy are not without flaws (like the human being) but place great value on morality.

Ayn Rand posits that evil is a parasite on the good and can only exist if the good tolerates it.

I can no longer tolerate it.

Posted by Patty Soffer under Books | No Comments »

Posted by Patty Soffer under Uncategorized | No Comments »

I have the luxury of this lovely blog that nobody reads anyway, so I can blow off some built-up steam and nobody will know the difference.

(If a tree falls in the forest . . .).

So here are some things , in stream-of-consciousness order, that absolutely piss me off.

1. Dishonesty.

2. Ill-advised ex-employees who think they can rob the company server and post our work, a gross violation of copyright.

3. Anything that comes out of Sarah Palin’s mouth.

4. Bank bailouts that only favor big businesses. If small business is 90% of what runs this country, what about it?

5. Selfish, self-involved baby-boomers who don’t give a crap about their parents.

6. Anything George Bush ever said.

7. Our legal system.

8. Did I mention our legal system?

9. Condo associations.

10. All of the above - x 10.

11. Oh yeah . . . health insurance.

Posted by Patty Soffer under Economy & Politics & This just Sucks & Uncategorized | No Comments »

HONORING ADVERTISING’S BEST AND BRIGHTEST

The 2009 Awards Season was fantastic for The Soffer Collective. We won a total of 22 local and regional ADDY Awards, culminating in a BIG national win this Saturday at the ADFED National Awards Ceremony in Washington, DC.

We won for 7 clients in 9 categories during the year, yet our big win was for our very own website.

Besides great design and tons of personality, our site features a unique collapsible nav system, scalable screen, video, blog and a customized CMS. 

Once more I have to thank my team. You continue to be the best, year after year. Your talent and continued growth is exciting to watch.  Your loyalty is overwhelming. You’re there in good times and crap times. As hard as things have been for everyone these past few months, you were my rocks.

I love you all so much. It is a joy and a privilege to work with you. 

xoxox

PJS

Posted by Patty Soffer under Art & Awards & Business & Design & The Collec+ive & The Collective | No Comments »