SOFFER COLLECTIVE GETS KUDOS FROM NEW YORK AGENT
November 29th 2008
New York, NY (November 24, 2008) –
Powerful New York Agent Joe Lombardo of Artists and Creatives has given a strong nod of approval to new client Patty Soffer and The Soffer Collec+ive. Soffer and Lombardo have been working together for months, and they both believe The Soffer Collec+ive is likely the first company (as opposed to a person) to be represented by an Agent. The quirky nature of this appeals to them; each loves creating great work in unusual ways. Both need to keep things interesting.
Says Lombardo:
“To understand Patty Soffer and her amazing Collec+ive, you must throw away the traditional models of business under which small to medium sized agencies usually operate.
Patty is an innovator, and one who believes that the relationship formed via collaboration is critical to the project’s success and key to the bottom line. That is not to say that working with her company is always the most inexpensive option in day-to-day dollars, but her team always over-delivers in ways that add value to the project. So in the end, you get much more than you pay for.
Soffer and her group of art-inspired creatives, (designers, art directors, new media developers) are all committed to ONE thing. . . .the IDEA. This is backed by an unwavering pursuit of methods that are all about creative solutions, to fit square pegs into round holes.
The Soffer Collec+ive’s luxury hotel clients benefit from their concepts, design and promotional execution of one-of-a-kind pieces that appeal on a level of beauty and impeccable sensibility. Patty and her Collec+ive artists are often times brought into a hotel project not to just elegantly design their branding, advertising and promotion, but to help craft the customer experience or bring an ARTFUL eye to interior spaces as well, combining good taste and good fun in the creative process.
Confident, outspoken, experienced and creating at a fabulous level of sophistication, Soffer is sought after by clients for her voice and vision. Armed with well-researched concepts and a total commitment to honest communication – a MUST with her - she has even convinced clients to completely change their creative direction. The Collec+ive’s work causes clients’ business and income streams to increase, and she has cemented her position as an expert in her field.
Artists and Creatives is excited to rep Patty and The Soffer Collec+ive. Currently we are collaborating on editorial, an art exhibition, a new-media branding campaign, and are in discussions with boutique hotel designers in the US, Oman, Dubai and other Middle-Eastern venues about their advertising and branding initiatives for ‘09.
I cannot say enough, so I will say only this: I am changed forever by the collaboration with Patty Soffer and The Soffer Collect+ive. We look forward to seeing her company scale new heights in advertising, boutique branding and collateral design, and in the art community at large. Things just wouldn’t be the same without her on my team.”
Joe Lombardo • Talent Representative & CEO, ArtistsandCreatives
For more information on The Soffer Collec+ive and to learn about the full gamut of packaged and a la carte services, visit www.artistsandcreatives.com or www.soffercollective.com
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